What Is Website Architecture? & Structure Types

Use MAXSURF’s integrated naval architecture tools for fast, accurate initial design and analysis of all types of marine vessels. Optimize design to ensure compliance, understand behavior, and accurately predict performance of all types of offshore structures. With 50% of search queries also containing four or more words, it’s a good idea to venture beyond the basics. For example, the keyword difficulty for popular, one-word keywords like “headphones” is high, returning more than 778,000,000 search results. Keywords that are relevant to your business, have a high search volume, and are not too difficult to rank for, are where you should focus your efforts.

First impressions are vital on the web, and the internet and users have set a high bar when it comes to speed. It’s elementary psychology, but basically, fast websites translate to efficiency, trust, and confidence. Every web page typically has a call to action that encourages users to complete an action, such as requesting a quote or making a purchase. Calls to action should be seen by visitors within split seconds once they land on a page. You should consider tweaking your web page design if you don’t have any or if yours aren’t clear. While website and URL structure is indispensable to usability and findability, it doesn’t always receive the same attention from an SEO and digital marketing perspective.

A clear and logical structure is the first thing that needs to be turned over in mind before the work on the website gears up. Correct website structure positively influences search engine ranking and users’ perception of your website. Once you structure things properly, just follow the best practices. Add your target keywords, think about URL length, avoid keyword stuffing, limit irrelevant URL parameters and you’re good to go. There is no clear best URL structure for SEO as this depends on very many factors.

Website structure analysis

Even though URLs seem like an afterthought, they’re actually significant for your website’s UX and SEO. SEO-friendly URLs help your website gain exposure and qualified traffic. Creating SEO-friendly URLs that are to the point is the way to go.

Link Analysis

The focus here should be on all URLs where a user needs four clicks or more to reach them. In addition to the page hierarchy, the link hierarchy also plays an important role in optimizing your website. It ensures that the link power is optimally distributed to all subpages. In a second step, you can use Ryte to check the click path – how many clicks a user needs to reach a URL. To do this, search for the “Click path” report under Search Engine Optimization. Many webmasters underestimate the importance of their link structure on their website.

Website structure analysis

It can also be built over time since it is bottom-up so you don’t need to worry about making it perfect right away. As your website grows, your previous database files will become part of their own dataset under the new, larger structure. The best use for this structure is when you want your content to have a chronological order.

Enter the URL of the main page in the URL bar and start crawling hitting the ‘Start’ button. All pages should contain a link to the main page of the website. Website Structure Planning – determine the most suitable website structure based on the different pages defined in the previous steps. Multi-tiered hierarchical – all pages of the website are grouped thematically, and the groups are related to the main page of the website.

Competitor Backlink Profile Analysis

Matrix type gives the visitor the choice of where they would like to go next without building a sequence. Or limiting the user with parent and child relationships between pages. As a result, you see many internal links under the main categories on the home page; and choose the link you want to visit. Whether you are walking around the city, studying using a textbook, or surfing around on a website, knowing how you can follow a pathway to get what you want is a relieving experience. Therefore as a marketing enthusiast, you should be able to construct your website in an easy-to-navigate way to not lose your potential customers. Plus, if your website is messy, you will not get any help from the search engines.

Instead, they scan the page, picking out individual words and images. Before you start creating any pages or categories, https://globalcloudteam.com/ plan your structure first. Use pen paper or excel sheet or anything with which you are comfortable to do the same.

How To Conduct A Complete Seo Competitor Analysis

When in this development phase, strive to go no further than 3 or 4 clicks deep. Knowing exactly where you want to go is what helps you plan how to get there. If you then need to optimize anything, be careful when deleting or merging directories.

  • The ‘Site Structure’ report in the Netpeak Spider allows you to comprehensively analyze your website or competitor’s website in terms of structure in the URL segments.
  • We’ve separated our blog under /blog because we have a separate WordPress install in /blog which makes it impossible for us to place article URLs immediately after the root domain name.
  • You probably know all that, but you’d be surprised how many people forget to properly 301 when merging websites.
  • So you need to think from the bottom up and tag the metadata of your content based on the principles of architecture principles.
  • It’s complex and non-traditional that is best navigated using search and internal links.

Linear structure – all website pages are connected linearly and are located one after another. This structure is typical for small websites that represent one product or brand. Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. However, in certain situations, they also add keywords in your URL which can be a good thing if people search for those keywords. For example, some use /p/ instead of /products/ and /c/ instead of /categories/.

A website heatmap is a visual representation of how visitors interact with each element on your website. It shows which sections get more clicks and hold your visitor’s attention. Heat maps help you visualize how far people scroll on your website and where their cursors hover. The speed at which a page loads depends on the hosting server and web page design, i.e., the number, type, and weight of elements on the page.

Seo Analysis

URL length should be short and include a target keyword if possible. When a website’s homepage is linked to every important subpage, it makes easy for crawlers to crawl your site. Crawlers go through each page easily due to which every category and subcategory can be visible to the user. A website is made of various pages and posts and it needs to be categorized in an excellent website structure which will enable the users to navigate through all the content easily. Internal linking is what brings your sitemap to life in a sense. Aside from your main menu, these strategically placed links – and they must be strategic – are a key way in which your visitors will navigate your site.

The structure of the website is the correlation between all its pages and the clear hierarchy. Add links to the key sections in the menu or footer of the website. Use hubpages – they’re important overview pages with a common topic or category that combine subcategories and detailed topics into one. Let’s assume that we have to collect keywords for a bathrobe online store. You can easily visualize the website structure in the XMind tool. To do so, select the necessary part of the structure in the chart or the entire structure, copy and paste it without formatting in XMind (Shift + Ctrl + V).

Website structure is the foundation of SEO, user experience and conversion rate optimization. Whether you are building a website from scratch or improving your current website, you’ll want to pay careful attention to everything we’ve mentioned. Part of making sure Google crawls your website efficiently is to clean up old content. So, go through your web pages and decide if you want to update, merge or delete them.

Not Using Keywords Or Using Too Many Keywords

Hello, I have been interested in digital marketing for 2 years. I produce content to be useful to you in the fields of SEO, Digital Marketing and I work with the Dopinger team. The ideal website architecture is shaped like the branches of a tree or a pyramid.

The website structure is the actual display of the navigation plan on your site. By forming the structure of your website you develop the navigation and lay the foundation on which the design of your future site will be built. In a broad sense, the website structure is a treasure map in which the treasure is a product that you want to sell to a potential Customer. Optimizing a simple user route to make a purchase from your website is a priority for you and your business. Website structure impacts your UX and SEO, which means it’s crucial for getting traffic and your overall online success.

Spying opportunities for missing content types and answers with Google’s “People Also Ask” feature. The first thing you should know about your SEO competitors is that guide on how to plan a website structure they are not necessarily the same players as your direct business competitors. Let us craft a strategy that drives results to your company based on your objectives.

What Are Urls?

Identify page types and the pages that produce the largest amount of traffic on the competitor’s site. If competitors have the structure displayed in the URL, you can crawl their website with Netpeak Spider and open the URL structure in Xmind. You can also use Serpstat to export only visible competitor’s pages, paste into Netpeak Spider, crawl, build a structure and open it in Xmind. If you do have a lot of deep pages which are important, make sure you use internal links in your blog posts or other sections of your website so that Google can properly find them. Sure, you will have 301 redirects set up, but it’s always better to have the new domain in all your internal links.

Visually designing sitemaps is important in properly planning your website. At the moment, the Visual Sitemap is the most convenient way to develop a website structure. A website developer is your best bet when it comes to designing and developing a website’s structure. They may work alongside other professionals, like UX/UI designers.

If you’re an expert in your field, make sure your reader knows about it! Consider getting one of your subject matter experts to write a blog post full of tips that would be useful for your prospective customers. If your competitor has a list of the top 10 historical sites in your state, you could expand on their offering with a top 50 best sites list.

Frequently Asked Questions On Website Architecture

It’s the roadmap you’d like them to travel and serves to make your site more user-friendly by putting qualitative content in their path with well positioned links. List all the types of content you’d expect to put on your website and group them by similar characteristics. Assign taxonomies, or classifications, which’ll allow you to further refine categories for your content.

You need to create a logical information architecture that will make sense to users. However, with hundreds or even thousands of keywords to stay on top of, manual monitoring isn’t a good use of resources. Keep up-to-date with the latest search engine rankings by using an automated keyword monitoring tool instead. Regular, automated monitoring will enable you to spot and quickly react to fluctuations in website rankings before your search traffic takes a dive.

These are more common for simple websites or when creating a campaign with multiple landing pages. From there, you would determine how the rest of your pages fit amongst those categories. Always make sure you approach this in a way that makes sense for users and crawl bots since it will be very challenging to change this later. Below is a breakdown of the four main types of website structures used today with use cases on when each one is more appropriate. A challenge with top-down structures is everything needs to be planned out from the start.

If users can navigate easily through your site, can find the information or products they are looking for without hassles, the chances of them becoming your customer is highly increased. Websites with loading time more than 3 sec results in higher bouncing rate and that’s where website structures comes in the role. Designing and planning website structure is a time investment that can pay big dividends when done with intention and a concerted team effort. Modern content management system platforms may make it easy peasy to build websites but rarely do they provide you with the best way to organize the content that will actually live on the site. According to Ahrefs, close to 95 percent of all keywords get 10 searches or less per month.